April 13 (Reuters) – Premier League clubs have collectively agreed to stop featuring gambling sponsorships on the front of soccer kits from the 2026-27 season, the English top-flight league said on Thursday. “The announcement follows an extensive consultation involving the league, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation. The report states that the new commercial agreement will be revealed next month by the St James’ Park club.
It is said the company in question is not from Saudi Arabia, but another country in the region. “The vast majority of adults gamble safely but we have to recognise that footballers are role models who have enormous influence on young people. If you liked this post and you would like to receive additional facts concerning สล็อต fun88 kindly go to our own web-page. We want to work with institutions like the Premier League to do the right thing for young fans,” Frazer said. Newcastle will play in the Champions League next season for the first time in 20 years after finishing fourth in the league in their first full season since the PIF-led takeover, which was rubber-stamped in October 2021.
This season five shirts feature gambling companies: those at Aston Villa (Dafabet.com), Stoke (Bet365), Hull (12Bet), Burnley (Fun88) and West Ham (Betway) – compared to three last season. Despite a football-wide ban on betting, gambling companies continue to feature prominently in the Premier League. According to a report in The Times, ministers have signalled that the white paper will not include shirt sponsorship restrictions if the voluntary agreement was reached.
The report added that sleeve deals are still permitted. The ban was lifted two months later, but the league said such will be subject to scrutiny from an independent panel to ensure they reflect a “fair market value” and are not a means of distorting revenue to allow for greater spending under Financial Fair Play rules. WIN tickets to the Capital One Cup final as Chelsea face… Chelsea announce mega shirt sponsorship deal worth nearly… Chelsea and Yokohama Rubber Company’s new £200m sponsorship…
Dunkin Donuts apologise after sharing insensitive version of… That trio have current agreements respectively with Emirates, Qatar Airways and Deutsche Telekom each worth around €30 million per year, or about £25m a year at the exchange rates in place at the time. Chelsea’s deal with Yokohama is even more massive than the deals currently in place at Europe’s biggest, richest and most financially savvy clubs – Real Madrid, Barcelona and Bayern Munich.
According a new authoritative study published this week by industry analysts Repucom, the 18 clubs of the Bundesliga have shirt deals worth £101m collectively – or less than half the Premier League levels when Chelsea’s new deal is factored in. That works out at £5.6m per Bundesliga club per season. Fears grew that Newcastle would unduly benefit from agreements with Saudi entities following the takeover, sparking the agreement by all clubs, other than Newcastle and Manchester City, to introduce the regulations.