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Clickbait refers to sensationalist or misleading headlines designed to entice customers to click on a link. Typically, these headlines exaggerate, distort, or simplify the truth to create curiosity or urgency. For instance, a headline would possibly read, “You Won’t Imagine What This Celebrity Did Subsequent!” Such headlines exploit our natural curiosity and the desire for …

Decoding Clickbait: Why We Click and How It Impacts Media Read More »